How Long Does it Take
The most common question we get is “how long will it take to rank my website”. Based on my experience of ranking websites in Guelph, about 1 to 2 months for keywords that have low competition. 4 to 5 months for a website in Guelph that has moderate competition. Lastly, I would estimate about 1 year for keywords that have heavy competition.
Using a recent example of a local website that we built called “Guelph Kids Guide”. We wanted it to rank for the highly competitive industry of kids birthday parties. There are a lot of local companies all competing for this number 1 ranking.
For this example of a highly competitive local keyword, we managed to get a number 1 ranking in Guelph after 10 months. It has since maintained it’s number 1 spot for 3 years.
Can you Make it Faster?
If you have been offered by an SEO company to rank a highly competitive keyword in a very short timeframe, our advice would be to monitor that closely. Usually when someone says that they can get a competitive keyword to rank extremely quickly, it means that they could be using blackhat techniques to try and speed the process up. While this may work for the time being, it also means your website runs at a higher risk of getting delisted by Google, and in more extreme cases, a Google ban. For this reason, we offer conservative estimates and ensure that all work carried out is done by us, and in accordance with Google’s TOS. It’s the only way we can guarantee that all work is done to a very high standard and quality.