Google Display Network
The Google display network is great for companies that wish to show their ads on other peoples websites. It’s called the display network because you have the option of using image ads to showcase your ads. You only pay when your ads are shown and someone actually clicks your ads. Doing so takes the user away from the website they are currently on, over to your website! When done correctly this is a powerful advertising tool.
Your ads can only show on websites that have opted into the Google Adsense program. This opens sections of their website up to advertisers. For example, you might be visiting the Guelph Today website and notice an ad for a website that you visited 3 days ago. This is all done via the Google Display Network.
The advantage of the display network is that it’s generally cheaper per click than advertising on the Google search network.