I hope that you will avoid these same mistakes that I have witnessed over and over again. Maybe someone will see these mistakes to avoid and will end up saving some money and lost rankings in the process. 1.) The most common mistake I see is the friend of a friend who knows someone that […]

We have all been guilty of this. You have two websites, the first is the real live website that you have online, the second is a test site that is almost identical to your real site that is hidden away somewhere on the same server as the actual website, or another test server somewhere else. […]

Common problem I see around the internet on most discussion boards. Someone will have a website that is ranking where they want it to then suddenly they go from page 1 to page 26 overnight. Never build a business solely on organic Google rankings. Ranking in Google is always a bonus, you need to understand […]

I couldn’t find any resources online when I was looking to do this, I thought I would take the opportunity to create this myself. Before I commence with the tutorial I’ll just explain what SPF means and how this will improve your conversions. SPF stands for Sender Policy Framework, which basically means you are telling […]

It is commonly known that Google has a complicated (frequently changing) algorithm to determine page rankings. Some think that Google pays extra attention to the top twenty-five percent and very bottom of each page. What does this bit of information mean for you (or your web developer)? Simply, it means that you should cut right […]

I had a great question submitted to me a week ago regarding Google PPC. The question was asked how they can see what searches they are paying for in “broad match” keyword bids. A broad match is when you pay for a series of keywords, anything searched around those keywords can trigger the PPC ad […]

I was approached with this dilemma a few days ago when I decided I was going to go ahead with a press release for SEO Guelph. The only problem was that I’m in an industry that would be considered “too boring” for major media agencies to pick up. Don’t get me wrong, I love Search […]

Looking to get an edge on your competitors in the Google Adwords realm? I have come up with some great ideas that you might not have thought about. Always look for when the competitors aren’t advertising in Google. My clients always tell me they want to run their ads during business hours because that’s what […]

Are single page websites bad for SEO? It depends on the competition. 10 years ago you could get away with it. In this day and age it’s almost certain that there’s a 20 page, content rich competitor chomping and your heels. If you have a one page website and it’s not ranking well, chances are […]

Happy New Year! We’re going to start off the new year with a blog post discussing URLs. Defined by about.com: “URL stands for Uniform Resource Locator. A URL is a formatted text string used by Web browsers, email clients and other software to identify a network resource on the Internet. Network resources are files that […]