Search engine optimization or SEO as it is more commonly known is all about ensuring that your website can be made visible to as many people as possible by obtaining a high ranking in the search engines. When we say search engines, more often than not this refers to Google as this particular search engine […]

Checkout Distractions I have recently been researching the phenomena of checkout conversions. I know I talked about this in one of my old blogs, but there is something important that I missed which I think is worth mentioning. I’m talking about checkout distractions. If you have an ecommerce site that relies on converting people via […]

What is a mirrored website? A mirrored website is one that looks pretty much the exact same as another one of your websites. For example, if you have website #1 which is www.abc.com, and then create website #2 www.123.com which is almost identical as your first website minus a different domain name. Google refers to […]

Have a look at the photo I have attached above. If that isn’t enough motivation to rank on the front page then I don’t know what is. If you are competing with 50 other websites in a lowly searched niche then you can’t afford to be anywhere but the front page. Fair enough if you […]

Over the past few months, I have been watching the recent anti-spam updates from Google very closely. I have noticed a particular trend in the search ranking algorithms that I wanted to make you all aware of; I’m referring to Google’s, “code to plain text ratio”. Think of it like this: You have a webpage […]

Your website attracts a decent amount of visitors every month, but how do you get those customers to actually pull the trigger on the deal and make a transaction? Welcome to the realm of conversion rate optimization (CRO)! Here are what I believe are the four most important things you should be doing to convert […]

How do you protect your content from getting ripped off from other websites? It is simple to protect your content – all you have to do is open a Google + account and add author status to all your articles. That way in the future if someone comes along and claims your article as his […]