Bounce Rates By Internet Browser

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Have you ever considered you might have bouncing visitors because you have pages that aren’t compatible with certain web browsers? Do you want to find out how to check this?

Log into Google Analytics as you normally would. Click ‘Content”, then click ‘Site Content’, and finally click ‘Pages’.

google analytics page drilldown

Now you should see a screen that looks like this:

google categories

Okay, now we want to click the secondary dimensions tab. Select ‘Technology’, then choose ‘Browser’.

technology google analytics

Now you will be able to check for patterns that look unusual. The example I have attached below highlights that one of his pages clearly isn’t compatibile with Safari as a bounce rate of 100% would suggest this. Compared with the other broswers which have a bounce rate of 0%. Unless this is a terrible coincidence of course.

broswer google analytics

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