This is something that should be checked at least once a month if you are running a PPC campaign in Google – the idea of checking which geographical locations are selling and which ones aren’t. If you have a shopping cart you are going to want to check the shopping cart page in Google Analytics. […]

This is something that should be checked at least once a month if you are running a PPC campaign in Google – the idea of checking which geographical locations are selling and which ones aren’t. If you have a shopping cart you are going to want to check the shopping cart page in Google Analytics. […]

I’ll often spend hours upon hours descending my way through Google Adsense,only stopping for a few moments to munch on a muffin. I know Google Adsense is a great tool, but here is a list of a few features that I would love to see in the future. I Wished Google Adsense Was Like the […]

So you have set up your first PPC campaign and have been paying good money for those awesome keywords, but are you really getting your moneys worth? The first thing to do is let it run a while because you aren’t going to really be able to tell if your campaign has been floating your […]

Google Analytics is a great tool if used correctly. I have spoken to many business owners that don’t fully understand how to harness its powers. One thing I want to talk about this week is browser compatibility. Just because your website runs smoothly on your computer at home doesn’t mean it works on other computers. […]

So you have set up your first PPC campaign and have been paying good money for those awesome keywords, but are you really getting your moneys worth? The first thing to do is let it run a while because you aren’t going to really be able to tell if your campaign has been floating your […]

See What Businesses Have Visited Your Website IP Profiling Here is a way of seeing what large businesses have checked out your website. This is great for B2B website owners who want to capitalise on their hits. A word of warning is that it only works for tracking large corporations as smaller organisations and home […]

A common pitfall I often see when checking out customers PPC campaigns is that they load their groups and campaigns with hundreds, if not thousands, of keywords served by only a handful of ads. The problem with this is there is no way a thousand keywords could be relevant to a handful of ads. For […]

If there is single complaint I hear more than anything else when I manage a clients PPC campaign, it’s that: “Our competitors keep clicking on our sponsored ads”. The good news is Google is pretty smart about this and doesn’t count repeated clicks, especially ones from competitors who are running a PPC campaign themselves. To […]

No doubt there are a bunch of SEO companies out there willing and ready to rip off unsuspecting victims. Are you one of them? I have come up with the top 10 red flag signals that would suggest you are being ripped off by an SEO company. 1.) Thousands of promised backlinks for little to […]